Rimmel London has enlisted footballers including Katie McCabe, Lauren James and Lucy Bronze as the faces of a new partnership with Chelsea FC Women's team.

A spokesperson for Rimmel commented 'Becoming Chelsea Women's official partner for the 2026/27 season is an incredible moment for Rimmel, in our hometown of London. The club's passion for female empowerment and resilience aligns with our values of self-expression and individuality, making our partnership a perfect match'.